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It augments the segmentation process using machine learning ML and artificial intelligence AI to continually process live data. Our response to this wave of unprecedented change is a living segmentation — one that never goes out of date and constantly refreshes itself. It helps brands engage with audiences in truly personalised ways, in tune with what people want right now.
A i LIVE captures what people are seeing, feeling, thinking and doing. It looks at underlying motives and connects these to fast changing consumer behaviour and attitudes.
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